South Florida’s Social Media Week Event

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Sky rocket your business at Florida Keys Digital Marketing Conference

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Learn to grow your South Florida / Florida Keys business with social media, mobile, search marketing and more! Register by Sept. 26th and receive $20 off. REGISTER HERE>> Or feel free to register at 8:30am at the door. 

FKDMC is a ONE-DAY, info-packed event on Thursday, Sept. 27th from 9am-4:30ppm. Addtional (optional & sold separately) small training workshops will be offered on Friday, Sept. 28th. REGISTER HERE>>

Between social media, mobile and search marketing, it is difficult for local business owners to understand how to succeed on one digital channel, much less all of them. Florida Keys DMC is a two-day learning forum scheduled in celebration of Social Media Week and aimed at providing Florida Keys / South Florida business owners and marketers with the skills and knowledge necessary to succeed in today's real-time, ever-changing digital world.

Join us on September 27-28, 2012 at the Key Largo Hilton Resort to sharpen your skills and gain valuable insight on the latest digital marketing trends.  Focused on the most popular tactics and best practices in social media, mobile, search marketing and more, Florida Keys DMC is sure to inspire online success for your business or organization.

Register to attend the only professional development conference for South Florida and Florida Keys business owners and marketers seeking digital marketing success. By attending Florida Keys DMC you will:

  • Learn the vital skills you need to grow your Florida Keys business in the real-time, ever-changing digital world.
  • Get the best and newest strategies to market your business using Google, Facebook, blogs, and more.
  • Track your digital marketing return on investment (ROI).
  • Discover how to grow a loyal social media following
  •  across the most popular social networks including Facebook, Twitter, Google+,
    Pinterest and LinkenIn.
  • Learn how to attract, engage and convert more online leads.
  • Ask question's and get answers from proven digital marketing experts.
  • Connect with a community of serious South Florida marketers and business owners just like you.

Featured Speakers:  

Kim Garst, Key Note Speaker
How to Build a Profitable Business Using Social Relationships
Forbes Top 50 Social Media Influencer, #1 Blogger by Kred.com, Social Media and Branding Specialist. KimGarst.com | @KimGarst

 

 

Alex de Carvalho:
How to Connect Your Business to the Mobile World
University of Miami School of Communications, Founder: Social Media Club South Florida, Mobile Monday, RefreshMiami.
Alexdc.org | @Alexdc

 

 

Lisa Sparks:
The Power of Email Marketing & Social Media Made Simple
Regional Development Director, Constant Contact. ConstantContact.com | @LisaSparksCTCT

 

 

Shirley Wilson:
Top 10 Tips to Super Charge your Facebook Business Page
Host of Florida Keys Digital Marketing Conference, Social Media Manager & Internet Marketing Consulting
ShirleyWilson.com | @Key2bSocial

 

Maria de los Angeles:
Blogging for Business
Award-winning Travel Blogger, So. Florida Social Media Influencer,
Founder SxSe
Sex and the Beach Blog | @vicequeenmaria

Get the full line up of speakers & presentations here!

Registration Information:
Registration fee for Thursday, Sept. 27 conference starts at $179/person. (Includes lunch)
Registration for Friday's small training workshops is a la carte. You may pre-register or pay at the door.  See workshop schedule here! | See Speaker Line Up
REGISTER HERE NOW! |

Florida Keys DMC is hosted by Shirley Wilson Social Media Management. For more information about attending or sponsoring Florida Keys DMC, please call Shirley Wilson at 305-394-1987 or email here. | Follow @Keys2BSocial

Don't miss SxSe 2012:
At the conclusion of the conference, join us for a weekend of Florida Keys fun in the sun at  the 5th annual SxSe, South Florida's official social media "unconference." SxSe is the biggest annual Tweet up in South Florida. Learn more about SxSe here: http://sxsesofla.blogspot.com/. |  

Schedule-at-a-Glance

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Learn everything you need to know about growing your business online in this ONE-DAY, INFO-PACKED EVENT!  Registration is quick and easy — click here and register today! 

Presentation Time Speaker
Registration/Coffee & Danish Provided 8:00-9:00a  
Introduce & Welcome Kim Garst 9:00 – 9:05a Randy King, Key Largo Chamber of Commerce & Shirley Wilson, SW Social Media Management
Opening Keynote Speaker: How To Build A Profitable Business Using The Power of Social Relationships 9:05-10:00 am Kim Garst, Social Media Branding
Supercharge your Facebook Marketing: Top tips for gaining more likes, shares and business on the worlds #1 social network. 10:00-10:30a Shirley Wilson, SW Social Media Management
Transition Break 10:30-10:45a N/A
How to Connect your Business to the Mobile World 10:45 – 11:30a Alex de Carvalhos, University of Miami & Founder, Mobile Monday Miami
Blogging for Business / Content Marketing
How to create content that attracts and engages your target audience. 		11:30a – 12:00p Maria de los Angeles, Travel Blogger, Founder SxSe & HeartCamp
Google it! Search in our Lives Today & Boosting Search Exposure with Social 12:00 – 12:30p Lauren Oropeza, FloridaKeys.com
Lunch / Business Networking / Additional Q&A 12:30 – 1:30p N/A
Social Media Marketing Made Simple 1:30 – 2:15p Lisa Sparks. Constant Contact
Google Analytics: Interpreting Your Traffic to Make Your Web Site Work for You 2:15 – 2:45p Hugh Reynolds, FloridaKeys.com
How to use Pinterest to Brand and Build your Business 2:45 – 3:15p Kim Garst, Social Media Branding
Transition Break 3:15 – 3:30p N/A
The Power of Email Marketing 3:30 – 4:15p Lisa Sparks, Constant Contact
Panel: Managing your Social Media: Tips and tools you need to manage your social campaigns. 4:15 – 4:45p Panel: Shirley Wilson, , Liza Walton, Claudia Miller Moderator: Leah Maki
 Closing 4:45-5:00p Panel: Shirley Wilson, , Liza Walton, Claudia Miller Moderator: Leah Maki

READY TO REGISTER? Click here>>

_________________________________________________________________________

Want to learn more? If you could use some additional assistance learning to use Facebook, Twitter, WordPress and how to use digital images in your social media marketing, then be sure to add one or all of the following optional training opportunities being offered on FRIDAY, SEPT. 28. You are encouraged to bring your lap top to follow a long as the trainers walk you through all the steps to success. Free Wi-Fi will be provided. Each workshop is sold separately for $35 each and can be purchased online here or onsite when you check in at the event.

Friday, Sept. 28th, Training Workshops Time Trainer
Facebook for Business Workshop (Intermediate):With over 800 Million active users, Facebook is the world's #1 social network. This Facebook is perfect for anyone who wants to learn how to use Facebook for their business. The class will cover everything you need to know to set your business up properly on Facebook, how to grow your fan base and more. 8:30a – 10:00a Shirley Wilson, SWSMM
Getting Started with Twitter Workshop (Beginner)You've heard about how great Twitter is and maybe you've even tried it but your not sure how to really put it to work for your business. Sign up for this class and you will be tweeting and gaining followers like a pro in no time. 10:30a – 12:p Shirley Wilson, SWSMM
Image Editing for Social Marketing (Beginner/Intermediate)You take a photo on your camera or smartphone but you are not sure what to do next! Images have become one of the most important aspects of successful marketing on the social web.
Abby is an image expert and she will be showing you a super easy and free way to edit your images. You will learn the proper way to edit and upload your photos for email, Facebook, Word Press, Pinterest and more. Specific skills you will learn include: Image sizing, Cropping, Image adjustments, Adding text to images, Creating Banner Photos, Creating Collages, Adding bordersEverything you need to know to post professional looking images. 		1:30 – 3:00p Abby Bellard, Abby's Computer Tutors
Using WordPress to manage your web site / blog (Beginner/Intermediate)If you want to succeed on the social web, you must have up to date and fresh content on your web site and/or. The best way to do that is by using the most popular and affordable web-based content publishing, search engine friendly platform called WordPress. This training workshop will give you a dashboard overview, an understanding about working with themes, and enhanced functionality by adding plug ins. Sign up and unlock the power of WordPress and see how easy it is to set-up and manage your website quickly and easily. 3:30 – 5:00p Blanca Stella Mejia, Vizred

REGISTER HERE for Thursday's main event and any additional (optional) workshops you would like to attend. 

 

Three Sneak Peek Pinterest Tips from Kim Garst

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Kim Garst

Attendees at the 2012 Florida Keys Digital Marketing Conference are in for a real treat when personal branding expert Kim Garst takes the stage to deliver her key note speech on how to build a profitable business using social relationships. Garst, a Forbes Top 50 Social Influencer, will also be sharing some of our best tips on how to use Pinterest for business.

As a sneak peek to her presentation, here are three PInterest tips Garst recently offered in interview on DigitalJournal.com:

1. Images are more effective than text as an engagement tool so I would encourage everyone to connect their Pinterest content to their Facebook profiles.
2. Add the “Follow Me On Pinterest” button to your site. The neat thing about this is that this will allow you to segment your followers. They may follow distinct boards based on the way you theme them instead of following ‘all’ your boards.
3. Pin your products and your content to themed boards on Pinterest with shortened links that allow you to track your Pinterest traffic. Make sure that you are presenting your products, services and content in a visually appealing way because this is what will draw people’s eye. They aren’t reading the subtext in other words. Stand out, be creative and most of all; be unique!

When asked what Pinterest has to offer brands, Garst responded:

"Pinterest is great opportunity for brands because it can be a portal for their products, services and even their content. It is a chance to lead with content and let social interaction take a secondary role. Brands will be able to see what people care about instead of who they care about. The market research alone could be invaluable to brands."

To get more of Garst's great tips on Pinterest you can read the rest of the interview here or    REGISTER to learn from her in person at the Florida Keys Digital Marketing Conference here.